Primacy in personalized banking: A moving target

The latest thought piece from Pinwheel digs into the ever-evolving consumer mindset, highlighting how their changing behavior patterns should affect the way financial institutions think about primacy.

Access this white paper here to uncover the surprising consumer insights disrupting the primacy status quo:

• Digital banking trends and their impact on loyalty
• Multi-banking behavior and the fragmentation of wealth
• Strategies for combating the dilution of primacy