white paper

By Zeta: The Modern Card Platform: The Key To Attracting Millennial Cardholders


The Modern Card Platform: The key to attracting millennial cardholders


David Albertazzi: Director, Retail Banking & Payments, Aite-Novarica

David Shipper: Strategic Advisor, Aite-Novarica


In this whitepaper, experts from Aite-Novarica showcase how issuers can create next-gen card programs tailored to millennials.

Millennials represent a must-win demographic for card issuers - their spending power is on the rise as their income reaches $8.3 trillion by 2025, and credit card balances are up 40% in the last 6 years!

These 73 million tech-savvy consumers expect greater control over their cards, the flexibility to choose rewards based on their tastes, and spending insights to manage their money. The key to creating card programs that cater to these needs lies in shifting from legacy systems to modern card platforms that offer rich, digital-first experiences.

Key takeaways

  • Digital experiences are vital in attracting and retaining millennials
  • Issuers & cardholders both benefit from digital innovations
  • Issuers need to adopt modern card platform to prove a richer cardholder experience

Download whitepaper now.


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