white paper

By Visa: The Crypto Phenomenon: Consumer Attitudes & Usage


Crypto-related perceptions and products continually evolve as digital currencies gain momentum and mainstream popularity. As the market matures, questions arise about crypto’s role in the future of finance and commerce, and what the role of traditional financial institutions will be in this new era.

This paper offers a data-driven exploration into the evolving landscape of crypto, drawing from an ambitious custom Visa / LRW study on the global attitudes and behaviors of consumers who exhibit varying levels of crypto engagement. The research combined both quantitative and qualitative methodologies to ensure depth of understanding and accurate sizing of behaviors and perceptions. This paper also outlines opportunities for financial institutions to meet consumers’ needs regarding this increasingly popular global asset.


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