white paper

By Salesforce: The Gap in Financial Services and Customer Service Innovation



Personalization is key.


49% of executives believe their service can be improved, and 55% of executives believe their web experience can be improved. 


In the banking world, frequent, real-time, transactional engagement with people’s money makes personalization a necessity. See how your business can improve its service with a more personalized approach in Salesforce’s new report.


Read the full whitepaper here



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