white paper

By Novantas – 2020 U.S. Banking Shopper Survey: Newcomers Raise the Bar for Traditional Banks

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We all know that consumer banking behavior is changing, but what do people really want from their checking account? The Novantas 2020 U.S. Bank Shopper Survey, an in-depth research report about consumer checking-account behavior and preferences, answers some of those important questions.

This year’s survey includes research on neobanks for the first time and for good reason: consumers are increasingly considering these newcomers when they switch checking accounts. The results of the survey make it clear that traditional banks need to acknowledge and respond to the growing number of consumers who find the products offered by these companies to be appealing.

The research also identifies six attitudinal consumer clusters that reflect varying levels of comfort with branchless, app-driven banking. Please download White Paper Here

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