white paper

By Nomis – HELOC Buyer Behavior Trend Analysis


Marketplace lenders are disrupting the lending industry by making the process easier, faster, and more customer-centric. In response, traditional banks are implementing new strategies that are more focused on the customer and that engage the customer throughout their journey with the bank.

In this guide, you will:

  • Hear from US Consumers who have opened a HELOC in the past 12 months
  • Develop insights as to how they selected from competing HELOC offers
  • Understand how existing banking relationships influenced decisions across HELOCs and competing products
  • As you and your institution strive to grow by providing the best offers and experiences, start by understanding why and how your consumers make their decisions now.

Download White Paper Here

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