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By Lightico – Post-Pandemic Game Plan: Branch Banking in a Digital-First World


As the vaccine continues to roll out, given the advantages of digital banking and the shortcomings of branch banking, there is an elephant in the room that must be addressed: why keep the branch around at all? Is it only a matter of time before the federal regulations that currently make it difficult to close branches loosen up and enable banks to do away with in-person banking once and for all?

The branch isn’t dead—but it needs to evolve to meet new expectations and realities. 

Key Takeaways:

  • High Cost / Low Value of the branch
  • Stats and facts on the skyrocketing digital demand
  • 5 power plays to maximize the value of the branch.

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