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By Lightico – Post-Pandemic Game Plan: Branch Banking in a Digital-First World

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As the vaccine continues to roll out, given the advantages of digital banking and the shortcomings of branch banking, there is an elephant in the room that must be addressed: why keep the branch around at all? Is it only a matter of time before the federal regulations that currently make it difficult to close branches loosen up and enable banks to do away with in-person banking once and for all?


The branch isn’t dead—but it needs to evolve to meet new expectations and realities. 

Key Takeaways:

  • High Cost / Low Value of the branch
  • Stats and facts on the skyrocketing digital demand
  • 5 power plays to maximize the value of the branch.

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