By Harland Clarke – Guide to Successful Commercial Digital Banking Conversions
Digital platform conversions are high-impact change events that pose short-term challenges with long-term consequences. When thrust into new processes, private wealth, small business and commercial clients may be slow to adopt the new system, fail to fully use the technology or use it incorrectly. When managed effectively – by putting the customer experience at the center of the conversion journey – these high-impact events become high-value opportunities to drive adoption, utilization and optimization.
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