Recording: Seamless & Personalized: The AI Edge For Omnichannel Customer Engagement

About the Webinar

PRESENTERS:

• Sarah Welch, Managing Director, Curinos
• Olly Downs, Chief Data Officer, Curinos

ABOUT THE WEBINAR:

For financial services providers, staying ahead means embracing the transformative powers of artificial intelligence and machine learning to forge more meaningful connections with customers. Discover how leading-edge financial institutions are harnessing AI/ML to deliver greater personalization and predict customer needs with astonishing accuracy.

Join Curinos managing director Sarah Welch and chief data officer Olly Downs for a webinar tailor-made for marketing professionals, digital transformation leads, customer experience managers and others who want to know more about how AI can elevate the customer experience in financial services. Whether you’re new to AI or seeking to optimize your omnichannel strategy, this session will provide valuable insights and actionable strategies.

THIS WEBINAR WILL COVER:

•    AI/ML basics for marketers: Demystify AI and ML with a marketer-friendly primer that sets the stage for understanding their profound impact.
•    Real-world applications: Explore compelling case studies where AI-driven strategies have revolutionized customer engagement in the financial sector.
•    Personalization at scale: Uncover how AI technologies can transform every customer interaction into a personalized experience.
•    Predictive analytics: Witness how predictive analytics can anticipate customer needs and allow for proactive service and product offerings.
•    Strategic integration: Understand how to ensure your AI initiatives seamlessly enhance your omnichannel marketing strategies to create a unified and frictionless CX.
•    Ethics and privacy: Navigate the critical balance between hyper-personalization and customer privacy to safeguard your brand and maintain customer trust.
 

ABOUT OUR PRESENTERS: 

Sarah Welch

Managing Director, Curinos

Sarah is a Managing Director at Curinos, leading the Amplero platform. In her role, Sarah works closely with marketing and product executives across the industry to transform customer marketing interactions and optimize marketing investments. During her tenure with the company, Sarah has helped build, quantify and execute tangible strategic and tactical programs to grow acquisitions, deepen customer relationships and improve deposit growth at lower cost. She’s a strategic and results-oriented innovator with 20+ years of experience successfully launching and leading startups, new brands and new internal initiatives and is passionate about operating in spaces where data, technology and marketing intersect. 

Prior to joining Curinos, Sarah was Global Head of Marketing for Noom. She has also held positions at J. Walter Thompson, Ammirati Puris Lintas, M&C Saatchi, as well as an independent marketing consultant where she co-founded two start-ups: Mindset Media, an ad technology platform acquired by Meebo 
in 2011, and Buttoned Up, a company dedicated to motivating people to conquer the day-to-day life chaos. 

Olly Downs

Chief Data Officer, Curinos

Olly is Curinos Data Scientist and leads the team focused on continuing to accelerate delivery of our patented AI and ML capabilities to our clients; building on scaled reinforcement learning and other machine learning techniques in our product suite, including harnessing the breakthroughs in generative AI, to help financial institutions meet the mass personalization opportunity with their customers.  
Prior to Curinos, Olly held enterprise executive roles leading teams in Data, Analytics and Machine Learning at BARK, Zulily and Zillow Group, has provided the creative spark behind 9 data and machine learning driven startups with exits to Microsoft, Google and Porsche, and was the founder of Amplero and inventor of its core technology as a startup, prior to its acquisition by Curinos.
Throughout his career Olly has specialized in applying abstract analytical ideas from mathematical, physical and statistical science to problems in the real world and commercializing them; to date this has resulted in 42 granted US patents.  An accomplished and published pioneer in machine learning, Olly has Erdös number 3 and published his first paper in Generative AI at the NeurIPS ’99 conference.

**CBA Webinars are free for all CBA members. Please login to register. If you have any questions or need assistance with registration please reach out to Isabella Brennan (ibrennan@consumerbankers.com).