Recording: Fast Food vs. Food Fast: Serve Up a Digital Origination Strategy That Delivers on Speed and Quality

About the Webinar

PRESENTERS:

• Marc White, Head of Solutions Engineering, Blend
• Katie Oro, Solution Engineer, Blend

ABOUT THE WEBINAR:

In a world where instant gratification is the norm, the banking industry has started indexing on speed as one of the biggest competitive advantages. But consumers are no longer just looking for speed - they want it all: consistency across channels, self-serve options, proactive outreach, a human touch, and personalized recommendations. In addition, speed typically comes with added expense to your fulfillment teams and requires front line staff to chase customers down to complete the rest of their account setup steps.

This session explores how to deliver a superior account opening experience, while drawing parallels with the fast food industry. Being the fastest to create manual work shouldn’t be your primary goal. In this session, we will dive into the most impactful ingredients for powering deposit growth, winning bank primacy, and deepening customer relationships.

THIS WEBINAR WILL COVER:

1. What the fast food industry can teach us about the psychology behind consumer purchasing decisions.
2. How changes in consumer behavior have impacted financial services and banking.
3. What financial institutions can do to meet consumers’ evolving expectations and optimize their account opening experience. 

TOP 3 BENEFIT TO ATTENDEES:

1. Understand the importance of balancing speed with quality to win customer loyalty.
2. Explore the top features of an effective, end-to-end account opening experience.
3. Discover solutions to help your bankers automate manual tasks so they are empowered to focus on deepening customer relationships.

**CBA Webinars are free for all CBA members. Please login to register. If you have any questions or need assistance with registration please reach out to Isabella Brennan (ibrennan@consumerbankers.com).