2026 Credit Card Trends: From the Consumer and Business Lens

About the Webinar

PRESENTERS:

• Troy Dennis, Solution Consultant, Experian

• Martha Silverman, Analytical Consulting, Experian

ABOUT THIS WEBINAR: 

Consumer credit card portfolios are changing, and traditional portfolio metrics may no longer reveal the full picture. Join Experian's experts as they explore the latest consumer credit card trends, shifts in portfolio performance, and emerging risk patterns. The session will also highlight how banks can identify business owners hidden within consumer credit card portfolios to uncover new commercial lending opportunities and drive more informed portfolio strategies.

THIS WEBINAR WILL COVER:

• Understand the latest consumer credit card trends impacting bank portfolios. 
• Identify emerging risk that traditional portfolio averages may overlook.
• Uncover hidden commercial opportunities within consumer credit card portfolios.
• Apply these insights to strengthen portfolio strategy and drive profitable growth.

TOP 3 BENEFITS TO ATTENDEES:

• Gain a clearer view of emerging portfolio trends to better understand changing consumer credit behavior and its impact on growth and risk. 
• Uncover hidden commercial opportunities by identifying business owners within consumer credit card portfolios to support cross-sell and small business lending strategies. 
• Strengthen portfolio decision-making with actionable insights that improve risk segmentation, customer targeting, and profitable growth.

ABOUT OUR PRESENTERS:

Troy Dennis
Solution Consultant, Experian

Troy Dennis is a Solution Consultant at Experian. With more than two decades of experience spanning Mastercard, Regions Bank, TD Bank, U.S. Bank, and JPMorgan Chase, Troy has built a reputation for driving growth through customer-centric product strategy, financial inclusion initiatives, and cross-functional leadership. He has led large-scale payments and product organizations across prepaid, fintech, ESG, merchant services, and digital transformation, helping some of the industry’s most recognized brands deliver innovative solutions at scale.

Martha Silverman 
Analytical Consulting, Experian

Marsha Silverman leads strategic analytic solutions within Experian’s US Commercial Data Sciences team. In her role, she consults with various clients to drive comprehensive businesses strategies through use of Experian data and analytics across the product lifecycle from prospecting, account acquisition and underwriting through account management. Marsha is an industry expert with 30 years of experience in Financial Services focusing on both risk and marketing analytics for consumer and commercial lending.
 

CBA Webinars are free for all CBA members. Please login to register. If you have any questions or need assistance with registration please reach out to Isabella Brennan (ibrennan@consumerbankers.com).