From Rewards to Recognition: How Decision Intelligence Can Reinvent Bank Loyalty

About the Webinar

PRESENTERS:

• Sarah Welch, Managing Director – Product, Curinos 

• Olivia Hamel, Director – Advisory, Curinos

ABOUT THIS WEBINAR: 

Most institutions continue to run good-better-best rewards: tier customers by balance, spend the richest rewards on the segment least likely to leave, and hand the mass market a velvet rope they will never cross. 

It’s easy to implement and easy to tie to a snapshot — but that snapshot is blind to motion, and it borrows a transactional playbook from industries that don't have the same relationship-driven dynamics as banking. 

The challenge is no longer designing a better rewards table — it’s recognizing a customer's trajectory continuously, across products. 

In this webinar, Curinos will show how decision intelligence enables banks to move beyond static tiers toward a dynamic engagement model that observes customer behavior, decides the right response, acts in the moment, and learns. It drives loyalty as a customer behavior through recognizing progress instead of just balances. 

This shift in rewards turns loyalty from a retention perk for the wealthy into a growth engine for the entire book. 

KEY TAKEAWAYS:

• Why good-better-best is structurally limited — and why it falls short for rewarding customers effectively: Identify how rewarding trajectory instead of balance opens value across the whole customer base, not just the top tier. 
• How decision intelligence enables a coordinated engagement engine: Align observation, decision, action, and learning so recognition lands in the moment a customer's behavior signals it matters. 
• What the economics look like when you reward trajectory instead of buying balance: See how behavior-based rewards compare to rate premiums on cost, durability, and deepening value. 

CBA Webinars are free for all CBA members. Please login to register. If you have any questions or need assistance with registration please reach out to Isabella Brennan (ibrennan@consumerbankers.com).