How Real-time Purchase Intelligence is Changing Loyalty and Payments

About the Webinar

PRESENTER:

• Jakob Harrison, Head of Commercialization, Payment Networks, FIS

ABOUT THE WEBINAR:

As payments and loyalty become more interconnected, organizations are under growing pressure to modernize their engagement strategies to meet rising consumer expectations for real-time, relevant, and seamless experiences, even as many are still in the early stages of operationalizing embedded loyalty, AI-driven orchestration, and intelligent personalization across commerce.

During this session, our FIS experts will walk through the latest PYMNTS research, show how FIS Smart Basket connects loyalty, offers, and payment intelligence into one seamless experience, and explore how AI-driven personalization is shaping what comes next for embedded commerce.

TOP 3 BENEFITS TO ATTENDEES:

1. You'll learn how to drive top-of-wallet status by making every purchase a moment where real-time value shows up for your customers. 
2. You'll see how real-time purchase intelligence enables you to craft tailored loyalty programs across multiple funding sources without complex platform migrations.
3. You'll get an inside look at how FIS is building toward AI-driven offer matching and personalization – and what that means for issuers competing in an increasingly automated payments landscape.

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**CBA Webinars are free for all CBA members. Please login to register. If you have any questions or need assistance with registration please reach out to Isabella Brennan (ibrennan@consumerbankers.com).