Why Efficient Acquisition Is No Longer a Marketing Problem
3:00 PM
About the Webinar
PRESENTERS:
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Sarah Welch, Managing Director, Curinos
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Brandon Larson, EVP, Curinos
ABOUT THIS WEBINAR:
Customer acquisition has never been more expensive - or more critical - to sustainable growth. Yet many banks still optimize channels and campaigns in silos, with limited visibility into long-term customer value and balance sheet impact.
On March 25, join Curinos for a candid discussion hosted by the Consumer Bankers Association on why efficient acquisition is fundamentally a decision challenge, not a marketing one. We’ll examine why traditional metrics are breaking down, how hidden trade-offs erode value, and what leading banks are doing differently to prioritize the right growth in today’s environment.
THIS WEBINAR WILL COVER:
- Why acquisition efficiency is breaking down: Rising costs, channel saturation, and intense deposit competition have exposed the limits of campaign- and channel-centric strategies.
- The hidden trade-offs banks struggle to see: Optimizing for volume, CPA, or short-term conversion often erodes long-term customer value and funding quality.
- Why efficient acquisition is a decision problem: Disconnected data, siloed analytics, and fragmented execution prevent consistent, value-based choices.
- What leading banks are doing differently: How institutions are aligning targeting, pricing, and marketing around a shared definition of efficiency.
- What a modern acquisition model requires: The role of decision intelligence in evaluating trade-offs, prioritizing the right growth, and learning which decisions pay off.
TOP BENEFITS TO ATTENDEES:
- Learn why traditional acquisition optimization no longer works
- A practical definition of efficient acquisition beyond cost and volume
- How better acquisition decisions improve growth and balance sheet outcomes
- A framework for aligning marketing, pricing, and customer strategy
- How to move from campaign execution to decision-led acquisition - without replacing core systems
CBA Webinars are free for all CBA members. Please login to register. If you have any questions or need assistance with registration please reach out to Isabella Brennan (ibrennan@consumerbankers.com).