Recording: Primacy in Practice: How Banks Capture Share of Wallet with AI – Free Webinar with Code PERS1023

About the Webinar

PRESENTERS:

• Michael Bernard, Senior Analyst, Celent (Moderator)

• Ron Shevlin, Chief Research Officer, Cornerstone Advisors

• Emily Gessner, SVP, Head of Consumer Digital, KeyBank

• Puneet Malhotra, Chief Revenue Officer, Personetics 

ABOUT THE WEBINAR:

Today’s frictionless financial marketplace makes it easy for consumers to work with multiple financial institutions —most use comparison sites and hold accounts at two or more institutions.   

Hear from experts at Celent, Cornerstone Advisors, KeyBank, and Personetics about how to win primacy, banks must see beyond their walls. With AI and advanced analytics, banks can now see customer activity outside their institution—without relying on Open Banking. This breakthrough powers more relevant insights, better-timed offers, and measurable gains in both share of wallet and customer financial wellness. Join CBA’s expert panel for strategies and real-world examples. 

THIS WEBINAR WILL COVER:

• What primacy means today (it’s no longer solely based on where the paycheck is deposited), how the market and consumer behavior have changed to make achieving primacy more challenging, and how banks can attain and maintain primacy at scale. 
• Why banks should pursue different strategies for the four essential customer lifecycle stages: activation, deepening, conversion, and retention.   
• Why seeing customer activity beyond your bank—without Open Banking—is a breakthrough for banks.

TOP 3 BENEFITS TO ATTENDEES:

1. Discover how to capture share of wallet by understanding your customers’ whole financial lives 
2. Walk away with plays you can pilot quickly, not in quarters or years 
3. Gain perspectives from widely recognized analysts and practitioners shaping the future of digital banking

ABOUT OUR PRESENTERS:

Michael Bernard
Senior Analyst, Celent 

Based in Connecticut USA, Michael has over 25 years’ experience in technology, strategy, and business development across several industries. At Celent, he has helped clients develop strategic roadmaps, innovative measurement frameworks, and in-depth analysis of multi-channel customer experience technologies.

Michael spent 10+ years developing web and mobile products and architecture in the insurance and retail banking industries, and another 10+ years leading product, channel, digital customer experience, and vendor-partner strategy at multiple U.S. regional banks. His expertise spans platform and data technology, mobile and online product and distribution, and consulting.

Ron Shevlin
Chief Research Officer, Cornerstone Advisors

Ron Shevlin is the Chief Research Officer at Cornerstone Advisors, where his research on banking and fintech trends helps shape the direction of financial institutions and fintechs. Author of the Fintech Snark Tank on Forbes and host of the What’s Going On in Banking podcast, Ron is ranked among the top banking and fintech thought leaders globally and is a frequent keynote speaker at banking and fintech industry events.

Emily Gessner
SVP, Head of Consumer Digital, KeyBank

Emily is currently the Head of Consumer Digital for Key Consumer Bank. She is responsible for leading a team of innovative, critical thinkers, while partnering with executives and stakeholders, to transform Key’s digital experiences by defining the strategic direction, prioritization and execution of a multi-year vision and roadmap for Key’s clients.

Prior to working in Key’s Consumer Bank, Emily held several roles at Key. Most recently, Emily worked in Investor Relations, where she supported the creation of content for quarterly earnings and industry conferences. She acted as a contact point for shareholders and stakeholders, while forming strong relationships with investors and equity research analysts. Emily also spent time in Enterprise Payments, where she built an analyst program focused on training & development, career pathing, and management exposure to support both the product and business development arms of the business.

Emily started her career in KeyBanc Capital Markets with the Financial Services Group, where she supported large and mid-sized insurance companies with their capital markets needs.

Emily received her undergraduate degree from Baldwin-Wallace College. She earned her MBA from the Weatherhead School of Management at Case Western Reserve University. She resides in Canton, Ohio with her husband, Carson, and three children, Cecilia, Nolan and Juliet. In her free time, Emily enjoys travelling, visiting new restaurants, and volunteering as a Girl Scout troop leader for her daughter’s Daisy troop.

Puneet Malhotra
Chief Revenue Officer, Personetics 

Puneet Malhotra is a forward-thinking technology executive with extensive experience in the banking and fintech sectors and a proven track record of driving business expansion through skilled sales leadership and client engagement. Renowned for his ability to align business strategy with client objectives, Puneet has spearheaded initiatives that have guided financial institutions through their digital transformation journeys, enabling them to compete more effectively in a rapidly changing environment. 

Puneet is responsible for Personetics' global sales operations, overseeing leading global banking brands across 30 countries and serving 150 million active monthly end-users. Previously, Malhotra ran Digital Banking Sales at NCR Voyix and Global Sales at VSoft Corporation.

CBA Webinars are free for all CBA members. Please login to register. If you have any questions or need assistance with registration please reach out to Isabella Brennan (ibrennan@consumerbankers.com).