Recording: How to Maximize Lifetime Value and Shorten Payback

About the Webinar

PRESENTERS:

• Sarah Welch, Director Amplero & Personalization – Curinos

• Olivia Lui, Director, Marketing and Product Innovation – Curinos

• Hank Israel, Managing Director – Curinos

ABOUT THE WEBINAR:

Acquiring and keeping new customers and members is more expensive than ever. That makes the breakeven period to account profitability longer than ever. In this increasingly competitive environment, how can banks and credit unions achieve acceptable customer lifetime values (CLVs) and return on marketing investment (ROMI)?

Join our exclusive webinar How to Maximize Lifetime Value and Shorten Payback where Curinos experts will present strategies for how to:

• Leverage segmentation, marketing and incentives to grow new accounts and minimize attrition
• Take advantage of the power of AI-fueled decisioning to improve CLV and accelerate ROMI
• Discover potential new veins of opportunity in a shifting regulatory environment  

**CBA Webinars are free for all CBA members. Please login to register. If you have any questions or need assistance with registration please reach out to Isabella Brennan (ibrennan@consumerbankers.com).