Consumer Bank Switching Behavior: New Generational Insights Revealed

Date & Time
Jun 5, 2024
2:00 PM
img

About the Webinar

PRESENTER:

  • Corey Timlin, Head of Consumer Banking at American Express
  • Kurtis Lin, Co-Founder & CEO of Pinwheel

 

ABOUT THE WEBINAR:

Only 24% of Americans now report having the same bank for their entire lives, which has rapidly declined from ~40% over the past decade. Join us for a discussion on this and other rapidly changing behavioral dynamics as we reveal the findings of our latest consumer research.

 

THIS WEBINAR WILL COVER:

  1. Why are consumers switching banks more frequently?
  2. How do expectations for banking relationships differ across generations?
  3. Where are banks failing to meet consumers’ evolving needs?

 

TOP 3 BENEFITS TO ATTENDEES: 

  1. Better understand your current customers’ changing needs
  2. Prepare for tomorrow’s customer expectations with Gen Z insights
  3. Explore modern approaches to achieve and defend primacy

 

**CBA Webinars are free for all CBA members. Please login to register. If you have any questions or need assistance with registration please reach out to Isabella Brennan (ibrennan@consumerbankers.com).

Registration

Our sponsor-hosted webinars bring industry leading experts together to discuss key issues and insights to help enhance your.