Winning the Battle for Organic Deposit Growth: How Successful Digital Transformation Enables Efficient Acquisition

Date & Time
Sep 22, 2026
4:00 PM
Winning the Battle for Organic Deposit Growth: How Successful Digital Transformation Enables Efficient Acquisition

About the Webinar

4:00 PM - 5:00 PM ET

PRESENTERS:

  • Jody Bhagat, President, North America, Engine by Starling 

  • Steve Norman, Director, PwC

ABOUT THIS WEBINAR: 

In today’s rapidly shifting financial ecosystem, mid-tier banks and credit unions face an increasingly complex challenge: growing deposits organically without relying disproportionately on rate, promotional spend, branch expansion or M&A.

In this webinar, Engine by Starling and PwC will discuss how modern, cloud-native core banking capabilities can enable banks to launch new products and propositions faster, learn from real-time customer and performance data, and continuously optimize pricing, experiences and operations to drive improved growth and efficiency.

THIS WEBINAR WILL COVER:

  • How banks can improve deposit economics by targeting the right customers, rather than relying primarily on rate.
  • How differentiated propositions and frictionless digital journeys can improve acquisition, funding and retention.
  • How modern core architecture enables faster product deployment, real-time experiences and more efficient operations.
  • How Engine and PwC can help banks translate deposit-growth strategy into business and technology transformation.

TOP 3 BENEFITS TO ATTENDEES:

  1. Gain insights into the key execution pillars for achieving cost-efficient, organic deposit growth
  2. Discover a proven blueprint for building a strong deposit franchise with low cost of funds through Starling, the UK’s first digital bank. 
  3. Learn how banks can align customer strategy, operating model and core modernization around measurable growth outcomes.

ABOUT OUR PRESENTERS:

Jody Bhagat
President, North America, Engine by Starling

Jody Bhagat is Engine by Starling’s President of North America. Engine by Starling is the global technology arm of the highly successful UK digital bank, Starling. Since its launch in 2017, Starling has become one of the world’s most innovative digital banks serving 4.6M retail and SME customers in the UK. It is leading the way for first-class digital products and features, with some of the highest levels of customer satisfaction in the market, as well as a proven track record for operational efficiency, the bank is now in its fourth year of profitability. 

A seasoned leader in the finance sector, Jody is at the forefront of Engine by Starling’s North American operations. He has a proven track record of delivering successful digital transformation programs, and in this role, he is bringing Engine by Starling to banks and credit unions across the US to drive real business results through technological change.

Steve Norman
Director, PwC 

Steve Norman is a Director at PwC with more than 15 years of experience advising banks on customer-led growth, digital banking, and technology modernization. He helps clients translate business and customer priorities into practical changes across digital experiences, core platforms, and operations. Steve has led large-scale banking transformations and M&A integration programs, working with executives to connect strategy, customer experience, technology, and execution to drive growth, improve customer outcomes, and modernize how banks operate.

CBA Webinars are free for all CBA members. Please login to register. If you have any questions or need assistance with registration, please reach out to Isabella Brennan (ibrennan@consumerbankers.com).

Registration

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