CBA Releases Vision for America Agenda to Guide Consumer Financial Policy Into 2025 and Beyond

The Consumer Bankers Association (CBA) today released “Vision for America – A Bank Policy Agenda for All,” which outlines the retail banking industry’s priorities, beliefs, and positions on a number of consumer-focused financial services policy issues. The policy agenda, which is accompanied by a new website and video, is intended to serve as a roadmap for policymakers across the ideological spectrum who recognize the valuable role banks – and their nearly two million employees across the country – play for consumers and the broader economy. 

CBA President and CEO Lindsey Johnson released the following statement on the release of the agenda:

“To ensure banks remain well-equipped to continue delivering on their important mission across the communities they serve, policymakers must work in tandem with industry to develop legislative and regulatory proposals that are rooted in sound data, rather than partisan politics.

“Together, we can provide practical, data-driven solutions that address the challenges we face without stifling innovation or imposing unnecessary regulatory burdens that could inadvertently debank Americans or raise the cost for essentials services. Vision For America is intended to do just that by identifying a shared set of principles that signal an opportunity and willingness for banks to work in tandem with the next Administration on shared objectives for the American people.”

About the Vision for America – A Bank Policy Agenda for All

Americans rely on banks to meet their everyday financial needs and help them navigate life’s biggest moments. From checking accounts and credit cards to mortgages and small business loans, banks put you first. Washington must follow suit.

Banks are the primary source of credit – for both consumers and small businesses –across the country. Banks provide a safe place for depositors to keep their money and drive the economy forward. 

In 2025 – and beyond – policymakers should pursue data-driven policies rooted in a shared belief that: 

• All Americans should have access to financial services, so that consumers can choose products that best meet their unique needs;
  
• All Americans should have a healthy financial foundation, including opportunity for growth, financial resilience, and safety; and
  
• All Americans benefit from a highly competitive and well-regulated financial services industry, where banks and non-banks compete equally.

To read the full Vision for America – A Bank Policy Agenda for All, click HERE. To learn more, visit OurVisionForAmerica.com.