CBA Launches Credit Card Confidence Campaign, Partners with Social Media Influencers
Campaign Aims to Distill Information About a Broad Range of Credit Card Options in Accessible, Straightforward Advice
WASHINGTON, D.C. – The Consumer Bankers Association (CBA) today launched Credit Card Confidence, a new campaign that provides best-in-class educational tools that are simple and accessible to help consumers better understand the credit card market. The campaign aims to provide consumers resources to make informed decisions on choosing a credit card that meets their particular financial needs and is best suited for their unique personal lives and preferences. Combined with the launch of the www.CreditCardConfidence.com website, CBA has partnered with a number of social media influencers to reach young adults who want to learn more about their many options in the credit card market.
CBA President and CEO Lindsey Johnson released the following statement on the launch of the campaign:
“America’s leading retail banks compete fiercely to be top of wallet for consumers by offering a wide range of highly tailored credit cards focused on cash back, travel, rewards, and more.
“There is no single right card for all consumers. With an average of four credit cards each, Americans use their credit cards to meet their specific financial needs, choosing how to optimize the various benefits offered by different cards.
“Given the wide range of credit card options available, we want to arm consumers with educational information that is easy to understand and in a way that many people – and in particular, young people – get their information. This information will help consumers better understand the credit card options available to them and ultimately choose a card that best fits their lifestyle, spending habits, and overall financial goals.
“In today’s fast-paced financial services market, it is critical to meet people where they are and to provide information about their credit card options, and a place where consumers can learn more to build their financial understanding and their credit card confidence.”
About the Credit Card Confidence Website
While many third-party websites related to credit cards focus on specific products, CBA’s Credit Card Confidence website is aimed at educating consumers on borrowing basics, benefit options, and some of the most important considerations to make as they consider the best credit card option for them from the vast card market.
Additionally, the website features a three-question quiz intended to help consumers better understand their spending habits and the type of card – without mentioning specific products – that may help meet their financial needs.
To learn more, visit CreditCardConfidence.com.
About the Social Media Influencer Partnerships
To help amplify the campaign, CBA is partnering with a number of financial influencers on TikTok and Instagram to encourage their followers to take the three-question quiz and learn more about their own financial behaviors, so that they are more prepared to choose a credit card that best serves their unique needs.
To date, CBA has partnered with:
- John Liang (@JohnsFinanceTips) – to view his TikTok, click HERE. To view his Instagram Reel, click HERE.
- Bo Petterson (@DadAdviceFromBo) – to view his TikTok, click HERE.
- Taylor Price (@PricelessTay) – to view her TikTok, click HERE. To view her Instagram Reel, click HERE.
In coming weeks, each influencer will produce additional social media content highlighting different aspects of the campaign. CBA also looks forward to partnering with the following influencers:
- Gabrielle Flowers (@GabeFlowers2);
- Sam Schlageter (@YourDCBestie); and
- DeMarcus Shawn (@ArtbByDeMarcusShawn).
