What We Believe


CBA is advocating for sound banking policies to ensure America’s leading banks continue to serve a vibrant and strong consumer and small business banking sector.

Our Priorities

The Consumer Bankers Association engages on a host of issues to support our member banks and the customers they serve. Our top priorities address current policy needs for the retail banking industry.

Access and Affordability
Ensuring consumer access and affordability to financial services lies at the heart of the Consumer Bankers Association's mission. This commitment not only strengthens trust and stability within the banking system, but also fosters economic growth and opportunity across every community our members serve.
Consumer Financial Health and Safety
Promoting consumers’ financial health is the foundation of our members’ work to finance the American dream and promote economic growth. Through the advancement of sound policy, CBA is proud to support these efforts while simultaneously advocating for the high level of protections all consumers deserve.
Free, Fair and Competitive Markets
Comprised of nearly 5,000 institutions that vary in size, scale and offerings, the U.S. banking system is truly an embodiment of capitalism and free enterprise. Consumers benefit from this highly competitive and well-regulated marketplace through expanded choice, innovation, and lower costs. As the voice of retail banking in Washington, D.C., CBA is keenly focused on working with policymakers promote free, fair, and competitive markets.

Our Issues


CBA partners with our members to advocate with regulatory agencies and federal legislators to promote sound policy—serving as the industry’s definitive resource for consumer retail lending issues.

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