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CBA’s 2024 Year in Review: Advocacy, Engagement, & More

Weston Loyd
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WASHINGTON, D.C. – As the Consumer Bankers Association (CBA) prepares for an exciting 2025, we’re taking a look back at top moments from the past year by highlighting some of the work from the CBA team that garnered significant attention from policymakers, industry leaders, the media, and other key stakeholders. These examples represent some of the many ways CBA is working to deliver on our core mission in Washington, D.C., and across every community America’s leading retail banks serve.

Most Views on X: CBA’s Overdraft Advocacy

CBA’s most viewed post on X highlighted the important work America’s leading banks have done to innovate on overdraft services, providing consumers additional choice and savings while simultaneously protecting access to a deeply valued emergency safety net. To learn more about CBA’s overdraft advocacy, visit OverdraftFacts.com or see below:

  • CBA highlighted how the Consumer Financial Protection Bureau’s (CFPB) final rule on overdraft not only exceeds the Bureau’s authority, but also hurts vulnerable consumers who rely on this service. Read more HERE.
  • CBA set the record straight on overdraft with a Myths vs. Facts after the CFPB’s final rule release to correct the record on misleading statements and factual inaccuracies about overdraft services. Read more HERE.
  • CBA announced it is jointly pursuing legal action alongside the American Bankers Association, America’s Credit Unions, Mississippi Bankers Association, and banks directly affected by the CFPB final rule on overdraft services. Read more HERE.

Most Engagement on LinkedIn: A Look Back on Executive Banking School

Our top LinkedIn post of 2024 highlighted CBA’s Executive Banking School (EBS). Marking its 73rd year, EBS welcomed nearly 400 bankers in July to the campus of Furman University, achieving the largest enrollment in the school’s history.

EBS is focused on the professional growth of the next generation of retail bankers through an immersive, team-based learning experience focusing on finance, risk and strategic leadership.

To see highlights from EBS 2024 and learn more about the 2025 session, click HERE.

Most Views on TikTok: Credit Card Confidence

In September, CBA launched Credit Card Confidence, providing best-in-class educational tools that are simple and accessible to help consumers better understand the credit card market. Combined with a website landing page, creditcardconfidence.com, CBA partnered with six social media influencers to reach young adults who want to learn more about their many options in the credit card market.

  • The top video garnered 3.5 million views, and was created by influencer Bo Petterson (@dadadvicefrombo), who highlights the three questions consumers should ask themselves before choosing a credit card. Watch the video HERE.

Top Press Release: Fraud and Scams Are a National Crisis That Need a National Response

CBA’s most viewed press release in 2024 featured an op-ed from President and CEO Lindsey Johnson in American Banker calling for the federal government to collaborate with industry and agencies to combat fraud and scams. To read the full op-ed, click HERE.

  • Banks have been on the frontlines fighting fraud, dedicating billions of dollars and thousands of hours each year to address fraud and scams. Banks, however, cannot address every component of fraud alone. To read more about our work to convene industry experts to discuss a national strategy to combat fraud and scams, click HERE.
  • CBA published several op-eds during 2024, including topics such as the CFPB’s 1033 rulemaking, which outlines industry concerns the CFPB should consider when finalizing its “Open Banking” rulemaking relating to Section 1033. To read the op-ed, click HERE.

Top Blog Post: Facts Matter – CFPB Attempts to Use a Blog Post to Rewrite a 46-Year-Old Payments Statute

CBA’s most viewed blog post is a part of our ongoing Facts Matter series, which highlights how the CFPB misrepresents its own data to justify politically-driven rulemakings.

  • This Facts Matter blog focuses on the Electronic Funds Transfer Act, and the CFPB’s attempt to rewrite Congressional language to regulate wire transfers. To read the full blog, click HERE.

Total Media Mentions: 300+ Mentions

CBA continues to be go-to resources for the media when it comes to topics related to retail banking, consumer financial health, and CFPB rules and regulations. This was evidenced by the more than 300 total media mentions across digital, print, and television outlets.

  • As the lead voice on consumer financial regulatory issues, CBA’s Johnson appeared on television with Fox Business and CNBC last year to reiterate the strength of America’s leading retail banks and highlight how the CFPB’s overdraft rule would harm consumers, including the one in five who don’t have access to credit.

The CBA team also participated in a number of podcast recordings, including Johnson joining Rob Blackwell’s “Banking With Interest” podcast and Head of Policy Kelvin Chen joining Orrick’s RegFi podcast.

  • On “Banking with Interest,” Johnson spoke on the CFPB’s final rule to implement Section 1033 of the Dodd-Frank Act. She says the banking industry is concerned about the increase in fraud as third parties have increasingly more access to consumer data. To listen to the full interview, click HERE.
  • On the RegFi podcast, Chen discussed the ever-changing consumer banking and regulation landscape, as well as CBA’s consumer education campaigns. To listen to the full interview, click HERE.

Looking Back at CBA LIVE 2024: 257 Speaker Sessions

CBA LIVE 2024 featured 257 speakers and over 70 hours of programming, including talks with retail banking experts and regulators such as U.S. Bank EVP Arijit Roy, Moody’s Analytics Chief Economist Mark Zandi, CFPB Director Rohit Chopra, and many more.

  • CBA President and CEO Lindsey Johnson kicked off CBA LIVE 2024 alongside Acting Comptroller of the Currency Michael Hsu to a crowd of over 1,700 industry leaders. To read Johnson’s remarks, click HERE.
  • CBA also announced its Deposits and Payments Committee as the recipient of the Steve Zeisel Award for outstanding commitment to its mission. In addition, U.S. Bank’s Mark Salatino was honored as the winner of the Tem Wooldridge Award for excellence demonstrated at CBA’s Executive Banking School.
  • Entering its 16th year in 2025, CBA LIVE is the must-attend annual event for the retail banking industry. Registration for CBA LIVE 2025 is ongoing! Join us in Orlando March 17–19 to gain valuable insights, tackle emerging challenges, and develop strategies to take your business and your customers to the next level. Register HERE.

Most Viewed Campaign: Vision for America – A Bank Policy Agenda for All

CBA’s Vision for America campaign outlines the retail banking industry’s priorities, beliefs, and positions on a number of consumer-focused financial services policy issues.  The campaign garnered nearly half a million impressions and reached over 100,000 people across social media platforms. To learn more about the campaign, click HERE.

Our Vision for America advocates for policymakers to pursue data-driven policies that are rooted in three beliefs:

  • All Americans should have access to financial services, so that consumers can choose products that best meet their unique needs;
  • All Americans should have a healthy financial foundation, including opportunity for growth, financial resilience, and safety; and
  • All Americans benefit from a highly competitive and well-regulated financial services industry, where banks and non-banks compete equally.

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