CBA Shares How America’s Leading Banks are Helping Support Financial Literacy for Women

Weston Loyd

WASHINGTON, D.C. – The Consumer Bankers Association (CBA) is proud to shar the many ways America’s leading retail banks are supporting financial literacy for women and bridging the wealth gap. This installment features United Bank, Wells Fargo, and Regions Bank.

United Bank

Thrive, a program implemented by United Bank, is a resource for women to build confidence and strengthen their financial literacy through education opportunities, financial planning tools, and advice from experts.

  • Ahead of Women’s History Month 2024, United Bank spoke with Rossitsa (Rossi) Getskova, Vice President and Portfolio Manager at United Wealth Management. She shared her tips on how women can best approach investing this year. Learn more here.
  • Thrive also provides women with insights for every aspect of personal finance, from creating a successful savings plan, to guides on how to prepare and budget for retirement as well as calculators for budgeting and net worth. See everything Thrive has to offer here.

Wells Fargo

To kick off National Financial Wellness Month, Wells Fargo published a new report with research done in tandem with the Female Quotient, exploring topics around financial literacy, the gender/generation divide in relation to money, and recommendations to help consumers bridge that gap.

  • The survey findings showed that women felt significantly more uncomfortable when discussing wealth and finances, when compared to men with over 40 percent stating that they have a stressful relationship with money.
  • Wells Fargo and the Female Quotient provide recommendations for women who want to be empowered to take control of their finances. This includes leaning on experts, feeling more comfortable talking about finance by shifting the conversation about how each gender should handle money, understanding financial trauma, and more. To read the study’s findings, click here.

Regions Bank

Regions Bank is celebrating Women’s History Month with features of female leaders within its organization and providing important financial guidance to help empower women in their financial journeys.

  • Regions features two women associates who work at different levels of the organization to share their own unique stories and why Women’s History Month is important to them. Read their features here.
  • Regions has also launched Women + Wealth, a program designed to help women bridge the gender wealth gap and save for retirement. Women + Wealth provides guidance and resources to assist women in making their financial decisions, including money management tips and a wealth podcast.

To read the previous installment of the Women’s History Month blog series, click here.


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