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By Epsilon - Financial Services: 5 Trends and 5 Insights to Watch for in Personalization
Even the more sophisticated data-driven financial services marketers are struggling to figure out how to effectively and efficiently integrate personalization into multichannel customer and prospect marketing strategies. This iteration of the Epsilon 5 & 5 is intended to trigger some contrarian thoughts and challenge your marketing status quo. In this issue, we’ll talk about personalization, what it really means in financial services, why it’s important and where to start. We’ll explore five trends and five insights about personalization that will guide you in optimizing your marketing strategy and connecting with your customers in meaningful ways.